Rami Olwan

A new Arab Advisors' survey provides insightful details on the Internet usage patterns, media consumption and online habits of the Internet users in Jordan.

A new Arab Advisors online survey of Jordan Internet users revealed that international email providers are the most popular amongst Internet users where 79.1% of respondents use Yahoo and 69.5% use Hotmail as their email account provider. When asked about which chatting software/website they use, 61.6% of respondents reported using MSN Messenger. Yahoo Messenger ranked second with 54.6% of respondents.

A new survey of the Internet users in Jordan was concluded by the Arab Advisors Group on June 2009. The survey report, A Survey of Internet Use and Online Advertising Consumption and Effectiveness in Jordan, was released on August 3, 2009 and provides the results of the survey. The survey covered media consumption habits, online habits and trends, online advertising and online security.

The survey report has 87 pages and 94 exhibits. Please contact the Arab Advisors Group to get a copy of the report's Table of Contents. The Arab Advisors Group now avails a secure online payment option for purchasing its reports.

Respondents were randomly targeted by receiving an email shot in their inbox to ask them to fill the survey in cooperation with major online players in the region. To entice respondents to fill the survey, there was a prize of 300 US$ in a raffle. The survey results encompass answers from 555 respondents that passed rigorous quality control checks that included confirming the email addresses and randomly confirming answers with the respondents. Quality control was conducted by Arab Advisors Group's team. The survey was conducted on the general Internet population. The online survey yields a confidence level of 99% with a margin of error of less than 6%.

"Arabic was the preferred language for reading and listening on the Internet amongst respondents. However, English was the preferred language for writing on the Internet. Preferences for languages other than Arabic and English lag far behind." Ms. Noura Abdulhadi, Arab Advisors Senior Research Analyst commented.

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